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The superyacht industry is known
for building overpriced yachts
with limited capability, and high
maintenance costs

ASKWHY?

Hawk Yachts challenges the
superyacht market status quo

ONLY 3% OF THOSE WHO
CAN AFFORD A SUPERYACHT
OWN ONE

STATUS QUO

Extravagant designs have driven up the cost of superyachts without adding value. Many potential owners find the high costs, low returns, and limited usage of yachts wasteful and therefore unacceptable.

WE’RE DESIGNING YACHTS
THAT PROVIDE BETTER VALUE
AND BROADER EXPERIENCES

OUR VIEW

Costs can be reduced, waste eradicated and the potential for revenue maximised. Functional yachts enable all-year global use, thus offering a greater opportunity for experience-based cruising and charter.

SUPERYACHTS TYPICALLY
COST 10X MORE PER M3
TO BUILD THAN LUXURY
CRUISE SHIPS

STATUS QUO

Over-complex engineering, high personalisation, superyacht shipyards with high labour costs, and commissions that reward higher prices have driven build costs unacceptably high.

BUILD COSTS CAN BE DRAMATICALLY REDUCED WITHOUT AFFECTING THE ON-BOARD EXPERIENCE

OUR VIEW

Build costs can be reduced and reliability improved by building commercial where appropriate and superyacht where desired.

A SUPERYACHT CAN COST IN
EXCESS OF 10% OF THE BUILD
TO RUN EACH YEAR

STATUS QUO

Yachts are run as the owners’ hobby, with over sophisticated systems and a high reliance on expensive shore support.

ROBUST ENGINEERING THAT CAN BE MAINTAINED AT SEA LOWERS OPERATING COSTS

OUR VIEW

Yachts should be run as the owners’ business, with robust systems mostly maintained by the crew, remote monitoring – allowing condition based maintenance and increased competition for yard re-fits.

THE MED HAS ONLY 4% OF
THE WORLD’S COASTLINES,
BUT 70% OF YACHT TRAFFIC

STATUS QUO

Exterior aesthetic has taken precedence to the detriment of functionality. Most superyachts are limited in range, seaworthiness and reliability and can only operate safely in the coastal areas and islands of the Mediterranean.

YACHTS CAN BE BEAUTIFUL AND FUNCTIONAL, DELIVERING THE SUPERYACHT EXPERIENCE AND WORLDWIDE VOYAGING

OUR VIEW

Functionality should be at the forefront of design. Seaworthiness, extended range, and robust engineering allow global voyaging. Yachts designed to be comfortable and capable in any climate for high-end experiential travel.

THE AVERAGE YACHT IS
ONLY USED FOR 5–6 WEEKS
OF THE YEAR

STATUS QUO

Yachts are limited to the Mediterranean where the short season inhibits use, meanwhile the crew remain employed all year.

A 52 WEEK SEASON GREATLY INCREASES POTENTIAL REVENUE FROM CHARTER

OUR VIEW

Yachts should be in constant use. Worldwide voyaging with unique itineraries allows owner use and the potential to charter throughout the year.

A LUXURY YACHT IS LESS AN
INVESTMENT, MORE OF A
BOTTOMLESS PIT TO THROW
MONEY AT*

STATUS QUO

The superyacht marketplace is renowned for waste and lack of transparency. Static yachts and escalating prices are making yachting as a business model difficult.

SUPERYACHT VALUE CAN BE TRANSFORMED WITH COSTS OFFSET, MATCHED OR EVEN EXCEEDED BY REVENUE

OUR VIEW

Yachts should be viable investment opportunities. Dramatically reduced costs for build, management and services combined with revenue from a 52 week season will transform yacht finances and allow business models to be adopted.

*Quoted from the Guardian

YACHTS AS A VIABLE
INVESTMENT OPPORTUNITY

HAWK
PHILOSOPHY

  • REDUCED COSTS
  • LOWER MAINTENANCE COSTS
  • A 52 WEEK SEASON
  • SUPPORT BEYOND DELIVERY